CRM & Customer Journey
All services arrow_outwardThe first conversion is the easy part. What comes next is the hard part.
We design programs that keep going past acquisition. Onboarding. Engagement. Retention. Win-back. The full arc of the relationship, mapped and measured.
We work across the major CRM and marketing automation platforms and integrate them with everything else we run. Campaign, site, data warehouse, reporting. One connected system, not five disconnected tools.
- Audience segmentation and targeting
- Email and SMS programs
- Loyalty and retention strategy
- Multi-channel engagement design
- Platform integration and architecture
Acquisition is expensive. Retention is margin. The math has always been this simple. Organizations still get it wrong because their tools don't talk to each other and their teams aren't structured to think about the whole journey.
We are and we do.
select work
questions we get asked
CRM is the database and the strategy whille automation is the engine that runs the program against it. You need both and they need to be set up to work together. Most of what we fix is the gap between the two.
Both. A lot of clients have a platform in place and aren't getting much out of it so we'll start there. If a migration is the right call, we'll say so, and we can run it. We can also help narrow pare down the wild world of feature requirements and support CRM evaluation and selection.
Re-engagement programs and abandoned-cart flows tend to move numbers in the first 60 days. Lifecycle strategy work compounds over quarters. We set expectations against both timelines at the start.